"We don't chase trends. We chase the loom running one shade truer than it did yesterday."— Meera Kholi, Founder & Head of Design
Loom & Rivet started with one rigid selvedge loom and a promise: cut fewer styles, finish every one properly. Fourteen years later we still run small batches, hand-check every rivet, and let the fabric do the talking.
Cotton is spun and woven on vintage shuttle looms, giving every bolt the tight, self-finished edge that keeps a hem from fraying.
Each style is cut in small runs so a pattern-maker can check every panel by hand before it reaches a machine.
Stress points get riveted, not just bar-tacked, and hems are chain-stitched for the roped pucker raw denim is known for.
A single rigid selvedge run, sold out of a Ahmedabad market stall in nine days.
Room for three looms and a proper finishing line — rivets, hardware, and hand-inspection under one roof.
40% post-industrial cotton folded into every new bolt without losing the rigid hand-feel.
Still small-batch. Still hand-checked. Still worth the break-in period.
"We don't chase trends. We chase the loom running one shade truer than it did yesterday."— Meera Kholi, Founder & Head of Design